COSMETIC SURGERY CENTER
LAMC Cosmetic requested us to re-design their old website. The previous site’s visual elements conveyed a more plain look with a dark blue and grayish tone color scheme.We focused on re-branding LAMC Cosmetic by updating the recognized visual elements and created a new vibrant tone with a purple, pink and gold color palette. Our goal was to update its look and feel, and establish a more consistent visual language that aimed to attract their target market more efficiently.
LAMC Cosmetic offers a variety of cometic surgery services; they specialize in vaginal rejuvenation. They also provide many non-surgical services such as laser hair removal, botox, and fillers along with treatments like facials, chemical peels, and alternative medicines among others. LAMC asked us to focus on marketing many of these smaller procedures because they represent a better selling service. Therefore, we worked together with LAMC's team, and focused on their goal through our marketing strategy, to create exclusive discounts for those services and advertise them online and offline through a local newspaper.
UI / UX
LAMC had a priority to have user experience with quick access to calling them directly or requesting a consultation. It was essential for their website to be bilingual and translate between English and Spanish; this served their target market, mainly Latina women between the ages of 18-50. Therefore, we designed LAMC’s website so that the users could have a clear and straightforward interaction, at the very top of the navigation you could have easy access to change the language or call and submit a message to their office. Also, we added a drop-down menu to the request form so users could select the service they were inquiring for.
E - COMMERCE
Our LAMC client had never sold their items online before; a custom-build shop was an extra feature necessary for their clients. Instead of using templates that Woo Commerce and Square Up offer, we designed a custom-build LAMC’s shop to match their website. Then we integrated with Woo Commerce and synced Woo Commerce with Square Up. Woo Commerce was the plugin we needed to use for Wordpress and Square was used to synchronize inventory so that the client was able to sell items from their shop online and in person. Square Up is also an excellent system for companies to manage payroll and other aspects a company needs - all in one place.
We created a website that adapts to any screen size with a quick webpage load time to give LAMC's users a positive experience. It was crucial to make LAMC's website responsive to allow users to schedule a consultation quickly or to make a purcharse through their online shop easily - mainly throught mobile devices.
SEARCH ENGINE OPTIMIZATION
Our team of marketing strategists, content writers, and SEO specialists collaborated with our partnet. LAMC Cosmetic Surgery Center to create informative content that educated individuals on the procedures and treatments they specialize in. As a result, LAMC saw an increase in organic traffic by more than 3,000%. Also, with the help of the Search Engine Optimization Strategy, they saw a steady rise in the total number of monthly visitors.
All users and organic traffic growth
Our LAMC's marketing strategy consisted of working with two free local newspapers and developed a campaign advertising special discounts for some of the most significant services LAMC offers; Laser Hair Removal, Botox & Fillers, Lip Augmentation, Vaginal Rejuvenation, and Liposuction. These ads were in Spanish to aim their primary target market: local Latina females ages 18-50. We created unique tracking phone numbers of target which newspaper was creating a greater impact. We found that one newspaper seemed to attract more of an audience and over a period of 6 months, more patients began to call our client.