I AM ANARKALLI
& Elegance by Anarkalli
Anarkalli has had a multi-faceted career as an actress, brand ambassador, politician, artist, TV host, writer, and style icon. Versatility was a distinctive characteristic of this client, so we created a custom website that could show all of her accomplishments throughout her professional life. One of Anarkalli’s newest projects is her online shop. We built an e-commerce site for Anarkalli called Elegance by Anarkalli where she now offers customers one-of-a-kind dresses for women of all ages.
UI / UX
It is important that the website navigation is easy to follow and the button options reflect what viewers are interested in. For that reason we added the main menu button to the top right where it lists out every feature Anarkalli has been part of. Moreover, we designed a homepage with direct access to her gallery page which allows fans to view her photos and videos. We then included a shortcut to her Essence page which redirects the users to each feature's individual's page.
E - COMMERCE
We built a boutique online shop for Elegance by Anarkalli, shopebya.com, through our DG Domains services (dgdomains.com). We used a simple Weebly template for the creation of this online shop.
Our young and talented actress is always on the go, so we created a responsive design, which was vital for her website. It was crucial to provide for her fan base, who is also a younger generation, quick and direct access to her site through their mobile or tablet devices.
We created some print assets for both Anarkalli´s brand and her online shop; business cards, a magazine ad featured in a local Pasadena magazine, and a flyer that was handed out during a dinner gala when her online shop first released. Likewise, we designed a poster for her 15 year anniversary of making movies, and it was presented in her native country, Sri Lanka!