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I AM ANARKALLI

& Elegance by Anarkalli

Anarkalli has had a multi-faceted career as an actress, brand ambassador, politician, artist, TV host, writer, and style icon. Versatility was a distinctive characteristic of this client, so we created a custom website that could show all of her accomplishments throughout her professional life. One of Anarkalli’s newest projects is her online shop. We built an e-commerce site for Anarkalli called Elegance by Anarkalli where she now offers customers one-of-a-kind dresses for women of all ages.

CLIENTS NEEDS


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Anarkalli needed a website that could showcase the full scope of her work in the movie industry since she was a child. Therefore we designed a site that included a page dedicated for each area of her career which included the films she was in, her tv shows, her work as a politician, and her modeling along with a gallery of photos and video clips. Moreover, we added a News page and a special Share page that allows Anarkalli's fans to download custom wallpaper designs for their mobile phones and desktops.

Visit Website

Anarkalli needed a website that could showcase the full scope of her work in the movie industry since she was a child . Therefore we designed a site that included a page dedicated for each area of her career which included the films she was in, her tv shows, her work as a politician, and her modeling along with a gallery of photos and video clips. Moreover, we added a News page and a special Share page that allows Anarkalli's fans to download custom wallpaper designs for their mobile phones and desktops.

Visit Website

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RE BRAND


Two logos were created to represent the brand of our client. The first one was for I am Anarkalli, which represents the name of the famous actress. We decided Anarkalli Aakarssha should be the focus of the logo in white with elegant typography, using a unique font that cannot be reproduced. The second logo is composed of a handwritten signature (the symbol of the company) and is accompanied by the text Elegance by Anarkalli. The logo is in gold, and the font we used for the text is International Caviar Dreams.

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Case_Studies

UI / UX


It is important that the website navigation is easy to follow and the button options reflect what viewers are interested in. For that reason we added the main menu button to the top right where it lists out every feature Anarkalli has been part of. Moreover, we designed a homepage with direct access to her gallery page which allows fans to view her photos and videos. We then included a shortcut to her Essence page which redirects the users to each feature's individual's page.

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CATERED


DG Studio catered to Anarkalli's brand by creating a website that has pages dedicated to each facet of her career, with a full gallery of photos and videos for her fans to enjoy.

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FRONT & BACK-END DEVELOPMENT


DG Studio catered to Anarkalli's brand by creating a website that has pages dedicated to each facet of her career, with a full gallery of photos and videos for her fans to enjoy.

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E - COMMERCE


We built a boutique online shop for Elegance by Anarkalli, shopebya.com, through our DG Domains services (dgdomains.com). We used a simple Weebly template for the creation of this online shop.

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An artists determination and identity is hard for most to understand yet the friendly and enthusiastic team at DG had no problem understanding me and my requirements for my dream website. I wanted to give my fans the ultimate portal for them to get to know the real me and DG did just that. I'm overjoyed with what they created for me and my online store.


- Anarkalli Aakarssha -

RESPONSIVE


Our young and talented actress is always on the go, so we created a responsive design, which was vital for her website. It was crucial to provide for her fan base, who is also a younger generation, quick and direct access to her site through their mobile or tablet devices.

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PRINT ASSETS


We created some print assets for both Anarkalli´s brand and her online shop; business cards, a magazine ad featured in a local Pasadena magazine, and a flyer that was handed out during a dinner gala when her online shop first released. Likewise, we designed a poster for her 15 year anniversary of making movies, and it was presented in her native country, Sri Lanka!

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OTHER SERVICES

  • DESIGN

    Print Material
    Brand Positioning
    Competitor Analysis
    Marketing Communication

  • DEVELOP

    Identity Strategy
    Logo Refresh
    Identify Asset
    Brand Style Guide

  • MARKET

    Photography Art Direction
    On Site Photo Shoot
    Image Retouching
    Idea / Story Concepting