SRI LANKA FOUNDATION INTERNATIONAL
The Sri Lanka Foundation (SLF) tasked us to keep their audience engaged offline and online.
We made it our focus to complete their mission and vision digitally: to reach and connect their audience globally.
We worked closely with the SLF team to create a new brand that aimed to resonate with the Sri Lankan community living in different parts of the world.
The Sri Lanka Foundation organizes different types of outreach programs like their yearly Sri Lanka Day food & music festival and family events like their Family Fun Day on a Sunday. They also acknowledge accomplished members of their community through their SLF Awards Ceremony, and they give back to their local Los Angeles community through education by teaching children Sri Lankan dance and drumming classes. These classes are taught on behalf of the Sri Lanka Foundation Performing Arts Center. They still needed to complete their mission in creating an awareness of their culture to the world; they needed a platform. Now thinking digitally, their goal became to have a website that could be very resourceful for Sri Lankans living all over the globe.
Organic Traffic Growth
Organic traffic is defined as visitors coming from search engines, such as Google or Bing. We worked with our partner to curate high-quality news articles about art, education, expatriate, philanthropy, etc. By publishing relevant content, consumers searching for this drove Google to give the foundation a high rank on search engines.
After implementing a Search Engine Optimization Strategy in January of 2016, we saw our SEO efforts begin to impact the Organic Traffic in August of 2016.