5 Strategies to Build an Excellent Online Brand

Maintaining a consistent brand throughout each marketing channel can improve revenue by 23%. Neglecting your brand, however, can leave prospective clients confused about who you are and what you do.

Are you struggling to improve your online branding and keep it consistent? Here are five branding hacks that can help.

With these tips, you can build a brand that represents your business and boosts sales.

Get started with these five tips for building a brand online!

1. Consider Your Goals

Before you build your visual brand, you need to consider your business goals. Make sure these goals are SMART (specific, measurable, attainable, results-driven, timely). For example, you might want to:

Increase sales for Product X by the end of the third quarter
Boost website visitors by 20% by the end of the year
Increase Facebook social media followers by 15% this year

Once you know your goals, you can start building an online brand that helps accomplish each one.

2. Know Your Audience

Your brand is meant to help you connect with your ideal customers. For that to happen, you need to know everything you can about your target audience.

Use demographics like age, gender, location, and household income to separate your audience into personas. Think about their buying behaviors, interests, and the problems they face daily, too.

Once you know more about your audience, you can use online branding to appeal to their needs and interests.

3. Visualize Your Value

What sets your business apart from everyone else’s? Why should customers choose your business first?

Your unique value will help you attract customers. While you’re building a brand online, it’s important to keep that value in mind. You’ll use that value as the heart of your brand as you differentiate yourself in the marketplace.

4. Bring Your Brand to Life

About 95% of businesses have branding guidelines. However, only a fourth actually enforce those guidelines. Your brand guidelines should include your:

Font style
Font size
Color scheme
Logo
Photography and imagery style

However, your brand isn’t only visual. It also includes your tone, voice, and brand’s personality.

Think of your brand as a real person. How would they talk, act, and look? Bring your brand to life to help your customers visualize your business the same way.

5. Keep It Consistent

Approximately 85% of marketers say their main reason for creating content brand awareness and positive perceptions of the company.

As you use these online branding tips and develop your brand guidelines, it’s important to keep your brand consistent. Your brand should appear the same across every piece of marketing materials you use. That includes print materials like your business cards and flyers alongside your PPC ads and website.

If your brand looks different online, you might risk confusing customers. They could even think you’re an entirely different business.

Keeping your brand consistent on and offline will help boost brand awareness and recognition instead.