If you’re like most Americans, you can visualize the logos of the world’s most valuable brands at a glance. These powerful companies put millions into their branding and audience outreach, and it’s safe to say that it pays off in spades.
When you’re a smaller B2B or B2C company, though, it can be hard to understand how to make the leap from being a new startup to having a brand your audience recognizes right away. How do you enhance your brand awareness when your company struggles to stand out?
If you’re not sure where to start, these five essential branding tips cover the foundations of what you’ll need for a sound strategy. Read on to learn more.
1. Know Your Audience
It might sound counterintuitive, but the first step toward better brand awareness strategies is not to focus on your brand. Instead, you’ll want to work to understand your audience: it’s hard to attract the right people’s attention if you don’t know who you want to connect with! Whether you send out a survey or perform in-depth analysis, get to know your audience’s preferences, behavior, habits, wants, and needs.
2. Focus on What Makes You Unique
Chances are, your business model isn’t one-of-a-kind. Most small businesses find themselves competing in a market of similar companies who offer variations of the same goods or services.
This is why it’s so important to identify your USPs, or your unique selling propositions. Defining and focusing on these traits can help you understand how to stand out, and it’s also a great way for your audience to see what makes your offerings so special.
3. Create a Robust Content Strategy
If you want to build your company branding strategy, one of the best tactics is content marketing. When you establish yourself as a brand that provides authoritative and valuable content for a specific niche, you make it easier for your target audience to find you.
This means setting up a brand strategy that’s consistent, meaning that you keep to the same unique style, voice, and character across platforms. Your audience should be able to recognize your brand identity no matter where they stumble across you!
4. Tell Your Story
To help your business stand out, you’ll want to invest in exceptional brand storytelling. Whether you’re crafting an “About Us” page or sharing details on social media, make sure your narrative helps you connect with your readers wherever they are.
5. Harness the Power of Marketing Campaigns
Marketing can go a long way toward increasing brand awareness, especially if you have a newer brand. Pushing the right content can help increase your visibility online, whether you’re running ads, working with an influencer, or contributing guest posts.
Build Better Brand Awareness Today
Building brand awareness represents a major investment in your company, but it’s one with a huge ROI. When your brand stands out, you’ll find it easier to draw in more customers, interact and engage with your audience, and carve out a place for yourself as an influencer in your niche.
For branding strategies that make an impression, our team is here to help. From your logo and slogan to your audience profile and tone of voice, we’ll work with you to create a campaign that gets results. Learn more about what we offer, or reach out for a free consultation today.
posted on Aug 02, 2018 under Marketing
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