Small business SEO is no easy feat. It might be more challenging because you’ve got to focus on what you’re doing and the goals you want to achieve.
75% of website visitors don’t make it past the first page of your website, making SMB SEO even more important. Check out these SEO tips by reading below.
1. Set Clear Goals
You might have heard this tip from a marketing expert before, but give it a shot: set goals for your site. This doesn’t mean you have to write a novel for your site, but some goals are good.
When you set goals, you’ve got to make sure they’re as specific as possible. By ensuring goals are specific, you can easily track your business results.
2. Find the Right Keywords
A great way to begin your keyword research is to look at other sites in your industry. You’ll likely find some great keyword opportunities looking at these similar products or services to yours.
The more popular your niche is, the easier it will be to find other sites covering the same topics. One word of caution: ensure you find the right balance of keywords throughout your content.
3. Make the Website User-Friendly
Making your site user-friendly is a two-step process: first, you must add features that make your visitors feel welcome. Next, you need to make your site’s experience more engaging and useful for your visitors.
When someone goes to your site for the first time, they probably use a computer or a smartphone. A website that loads slowly or doesn’t load on these devices will cause a lot of frustration for your visitors.
4. Don’t Go Overboard with Keywords
As with any type of marketing, it’s crucial to stay within the boundaries of original intent. Keyword research doesn’t have to be an exact science. When it comes to use of keywords on your website, it’s better to err on the side of underkill than overkill.
Keyword research is a process that uses linguistic analysis and visual search to discover what topics are most relevant to a page’s content. Overkill might lead to a keyword research failure, where your page is no longer relevant due to the overuse of keywords.
Another thing to keep in mind when doing your keyword research is to observe the keywords your competitors use.
If they rank higher than you, there are some keywords they’re using that you might not be aware of that could be beneficial for your website and content.
Small Business SEO and What You Need to Know
Regarding small business SEO, it’s essential to keep one thing in mind: your site’s ranking in search engines does not reflect how effective you are as a business. The engine only looks at your site’s content and how useful it is to readers.
Are you in need of help regarding SEO for small businesses? Contact DG Studio for more help today.
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