Website maintenance is like a check-up, an oil change, or a teeth cleaning. If you aren’t doing it regularly, things can go downhill fast. You don’t design and develop a website and then you’re all done. You need to maintain your website if you want it to have any success. Failure to do so will […]
Monthly Archives: March 2022
Website Information Architecture: 4 Things You Need to Know
Are you wondering what website information architecture (IA) is all about? It’s the practice of structuring, organizing, labeling, and presenting content to make it easy to find, understand, and use. Web users look for primary elements in a website. They want a clear presentation of what the company offers. Contact details, phone numbers, and other information should […]
Should You Use Competitor Research Tools?
Do you have any competitors that do SEO better than you do? Maybe you have a better product than your competitors, but they do a better job of promoting their products through organic search. If that’s the case, you may want to look into competitor research tools. These tools can help you figure out which […]
Choosing Brand Colors: Why It’s Important and How to Do It
Are you a small business owner? If so, then you understand the importance of branding. And yet you might not realize how crucial it is to choose the right brand colors for your company. Making the most of your brand color palette can help take your brand to the next level. But why is color such a […]