Google’s announcement to remove support for third-party cookies in 2022 has been delayed for a year. Pew Research Center states that 81% of people believe data collection risks outweigh its benefits. This is in large part to third-party cookies, hence Google’s desire to find a better alternative. But why are third party cookies bad? And what’s the difference between first […]
Monthly Archives: September 2021
What Is PPC and How Can It Work With Social Media?
Are you struggling to reach your target audience online? Consider using pay-per-click (PPC) advertising. With a PPC advertising strategy, you can expand your reach and boost business. In fact, traffic brought through PPC yields 50% more conversions than organic traffic. Paid advertising can have a 200% ROI rate, too What is PPC, exactly? How can you use […]
8 Business Boosting Benefits of Internet Marketing in 2021
Did you know that online marketing accounts for approximately 46 percent of global ad spend? With each passing year, more and more businesses are seeing the value of digital marketing. In fact, as of 2021, internet marketing has become all but essential for growing one’s business. Perhaps you are wondering if it is worth the […]
The Undeniable Importance of Branding, Explained
There are over 125 million registered businesses worldwide today. That is not even counting smaller resale “brands” like those on eBay and Amazon. That’s a lot of competition. The importance of branding is relevant today due to the crowded noise in any industry. Branding enables you to stand out from the competition and develop a […]