DG Studio

PPC vs SEO: The Differences and Why Your Business Needs Both

If you’re running a small business, you probably know how important the first page of Google’s search results can be. If you aren’t on the first page—and at the top of the first page, at that—your brand might as well not exist. In fact, one study found that the first organic result alone gets a […]

Organic vs Local SEO: What’s the Difference?

The first result in Google’s search results has an average clickthrough rate of 31.7 percent. In other words, nearly a third of the people who search for something in Google click on the first result. Effective search engine optimization (SEO) will help your site rank at the top of the results but how you approach […]