As a small business owner, you’re probably tired of hearing about the importance of your online presence. However, the reason you hear about it so much is because it’s fundamental to thriving in the modern business world. Studies show that roughly 88% of consumers research products and services online before they decide to buy. If […]
Monthly Archives: November 2020
Branding vs. Marketing: 5 Key Differences No One Tells You
Around 89% of consumers are loyal to brands they perceive as sharing their values. Learning about the differences between branding vs marketing will help you understand both terms better. Brands with blogs generate 67% more leads than brands without blogs. Blogging serves both branding and marketing purposes, but how can you tell which is happening […]
All About Alt Text and Why You Should Care
In the United States alone, 26% of adults have a disability. Increasing the accessibility in the world around us is important. This can mean installing more wheelchair ramps in businesses, incorporating closed captions on videos, and providing image descriptions on websites. Because our smartphones and computers are a major part of our daily routine, creating […]
Getting Friendly: 5 Reasons to Build a Mobile-Friendly Website
Over 50 percent of all web traffic is conducted on mobile phones. With the increase in mobile phones, ensuring your website is responsive on mobile devices is key. Phone compatibility is increasingly important with the large jump in consumer reliance on phones. Here is why you need a mobile-friendly website: 1. Enhanced Visibility Visibility is […]