The Secrets of Brand Development

A brand’s development is a vital step in creating your brand’s identity. It’s a blueprint which consists of purpose, consistency and emotional impact. A well-developed brand makes it easier to answer questions such as, what is the soul and the purpose of your company? An established business identity comes as a result of a strong brand’s […]

Five Reasons Why It May Be Time to Rebrand Your Business

The objective of rebranding is to change the public’s perception of your brand without losing your essence. Rebranding can bring high costs due to website updates, logo refresh, imagery, promotional material, slogan, advertisements and so forth; however, if done right a rebrand can create a new personality, establish your brand within a different market, and […]