Year: 2018

The art of brand positioning

blog-featured-img DIGITAL MARKETING | 09/13/2018


The look and feel that gives a style and tone to your business is just one aspect that helps you establish your brand identity and remain recognizable to your target market. The process of positioning your brand is defined as the creation of a unique impression in the mind of your customers. Other names for …

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Five reasons why it may be time to rebrand your business

blog-featured-img DESIGN & BRANDING | 09/06/2018


The objective of rebranding is to change the public’s perception of your brand without losing your essence. Rebranding can bring high costs due to website updates, logo refresh, imagery, promotional material, slogan, advertisements and so forth; however, if done right a rebrand can create a new personality, establish your

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Five things you must know about your customers

blog-featured-img DIGITAL MARKETING | 08/30/2018


The more you know about your target consumers, the more you understand them, and the better you can serve them. Basic data such as age, gender, occupation, family status, and location can be processed, interpreted and organized to help you generate the necessary information, and a meaningful profile that tells you who your ideal

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The Marketing Research Process

blog-featured-img DIGITAL MARKETING | 08/23/2018


Marketing research is crucial since it guides you to make better decisions for your business. This research can help you to gather information about your customer’s needs and keep you informed about what your competitors are doing in your industry. Below, are five steps to follow during your Marketing Research Process: 1.

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Identifying Your Current Audience vs. Your Target Audience

blog-featured-img DIGITAL MARKETING | 08/16/2018


Targeting a specific audience does not mean excluding all the other ones. Instead, target marketing allows you to focus on a particular customer that is more likely to buy from you than others; this is a more efficient way to reach potential clients and generate business. Likewise, it is also helpful to identify and study &helli

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Is your website attracting your desired audience?

blog-featured-img DIGITAL MARKETING | 08/09/2018


The most common problem for a brand new online business is attracting the ideal audience to its website which can translate into lack of traffic. To which we could say that the problem is not how much traffic you attract but if you are appealing to the correct one (your target audience). Let’s say your …

What characteristics do buyers look for when purchasing a product online?

blog-featured-img DIGITAL MARKETING | 08/02/2018


The most valuable assets that customers treasure nowadays are saving money and time. Therefore, it is not rare to find that many shoppers have a natural tendency to do most of their buying online, it is highly convenient, and simplifies their lives. There are specific features that you as an e-commerce site should have that &hel

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Discover why your potential customers are leaving your site

blog-featured-img DESIGN & BRANDING, DIGITAL MARKETING | 07/27/2018


You have created what you consider a great website with all the best details in mind: a captivating copy, perfected product images, and overall a professional web design. And thanks to your marketing strategies, you’re getting traffic to your site. So, why is it that a large number of your visitors are not converting into &hel

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Creating A Marketing Strategy

blog-featured-img DESIGN & BRANDING | 07/19/2018


Identifying and then communicating the benefits that your business offers to your target market should be the purpose of your marketing strategy. The first step is to do an honest SWOT analysis, observing your strengths, weaknesses, opportunities, and threats. At this point, it is recommended to conduct market research on your e

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How to Generate Sales Through Online Marketing

blog-featured-img Orientation, DIGITAL MARKETING | 07/12/2018


In this modernized age, we are in a world that revolves around our online presence. If you own a business, then your presence online matters. Establishing a successful online presence can be achieved if you make yourself visible to your targeted users. In this digital world, online marketing is the only technique that takes care

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